By SEO we refer to process of increasing the visibility of a web page or website in the result of search engine or search result. The SEO refers to search engine optimization. There are basically two type of search result and they are organic or unpaid result and paid result.
The basic principle of SEO is that more often the site appears in the list of result search result list more online visitor it will get from the user of search engine. There are different types of search like the local search, image search and academic search.
SEO take into consideration the working of a search engine, what the online users search for and the keywords or search terms typed into the search engine. The optimization process for a website includes editing the content of the website and adding the HTML coding in order to enhance the relevance of website to particular keywords and also to get rid of barriers to the search engine’s indexing activities.
One of the tactics of the SEO is to multiply or increase the number of inbound links or backlinks. The different parts of the SEO are
Introduction to SEO
Off page optimization
On page optimization
Black hat optimization versus White hat optimization
Selecting the appropriate domain name
The email marketing services is the part of SEO and is a process of enhancing or promoting a website over the internet in order enhances its visibility in the ranking of search engine. Due to increased visibility of a particular website on the search engine that website gets more flow of online traffic towards itself. This in turn increases the online business.