Chatting with prospective customers is sure to improve conversion rates. Whether with a live chat agent or a chatbot, a chat minimizes the time spent on a website that would otherwise be used to search for an answer or product. Sites like Convertobot can help you acquire and implement live chat and chatbot services on your website.
However, just because their use will increase conversions does not mean that it will be effective. The following are tips that will help you get the most out of using live chats and chatbots on your website.
Automate Your Chat Greetings
Customers who are invited to chat on a website have conversion rates six times higher than those who are not. Live chat greetings on a website are a non-pushy way to initiate a conversation with a customer. With the choice to initiate a chat or not, they are less intrusive than store greetings from salespeople.
Automating your live chat greetings ensures that all customers are invited for a chat when they log on to your site. It should also have a short pop up time window. Make the live chat icon big enough to be noticeable but small enough that it can be easily minimized.
Make it User Friendly
You will not be able to effectively utilize your website’s chat feature if users cannot even use it. Your chatbot needs to be easy to use in almost intuitive fashion. Many customers tend not use a company’s website if it is too difficult to use.
By using chat software like ConvertoBot’s that has had years of testing and feedback, you will significantly increase the conversion rates on your website. Offering customers alternative ways to submit information through the chat e.g. voice and text options will also improve its efficiency.
Personalize Chat Greetings
Chat service providers will almost always have the option to customize a user’s greeting depending on the referring site, user’s IP address or advertisement that lead to your site. You can use customized greetings even when automated to make the chat feel more personal.
Giving the chatbot a human is also a great tip for personalized chat services. If a customer is chatting with a live agent, the latter should be named and have a profile picture.
Using the same language as the customer is also a great element of personalization. You can even custom tailor the greeting to match the person’s age group.
Collect User Feedback
You should use your website’s chat feature to collect information about prospective and current customers. You can set up the chat on a page with low conversion rates and ask visitors why they are leaving the page whenever they close it.
You can also use the chat feature for information on products that are not selling. If you have a product being consistently abandoned at checkout, you can use a chatbot or live chat to find out why.
You can ask customer to rate the site through the chat or even the effectiveness of the chat itself. You can use the data you gather to improve the site and the chat for more conversions.