In order to design a brochure that gets read, you need to work with a company that is skilled in brochure and catalogue design and production. Because a brochure is the first thing that a potential customer sees, it must be visually appealing and easy to read. Whether you plan to print glossy pamphlets or a traditional type of brochure, you need to take the following initial steps.
Identify Your Market Audience
You first need to identify your market. For example, do you want to present your product or services to professionals or homeowners? Make sure that your intended message reflects the age, literacy level, and cultural interests of the reader. That way, you can also better work with a brochure designer.
Make Sure Your Message Is Clear
Brochures that are designed to be read should be easy to scan. So, make sure the content is presented so that it is immediately understood. Do not throw in any fancy or technical terms simply for effect. Make sure that your message is clear from the first paragraph.
Use Visuals and Graphics
In order to make sure that your brochure is easy to read, write succinct and short sentences and organise your writing so the most important points are listed first. Again, avoid complicated terms or jargon. If you need to use a term that is more technical, make sure that you define it for your audience. If you cannot express certain points in words, use visuals or graphics for the purpose of illustration.
Highlight the Copy
Use an active voice when writing the content for any brochure design and catalogue design. By using an active voice, you are also engaging the reader. In order to make the text even simpler to read, highlight it by using bullets and headings.
Keep the Language Basic and Accessible
In order to further simplify the language, try to use words with one to three syllables or phrases that are immediately grasped. Shorten both your sentences and paragraphs. If you want your brochure to get read, keep the language basic and accessible. You can find tools online that will assist you in deciphering the readability of your material.
Organising the Content
When you write the text for a brochure or have it written, first list the key points, always keeping your audience in mind. For example, if you are writing a brochure on laser therapy, you first want to describe what the laser treats. Next, you want to list who can benefit from the laser therapy.
An Example of Brochure Copy
List the various treatment options and what is involved when undergoing a therapy. Also, cover the costs of the therapies and various payment options. Add what the patient can expect from the therapy before you include the contact details.
Keep to the basic facts when describing a service or product. Adding too much text will clutter the copy and end up confusing the reader. Worse yet, he or she may not finish what he or she is reading. Work with a designer who will complement your well-written copy with a clean and eye-capturing design.