Recent American research conducted by the Boston Consulting Group has underlined how consultancies in the UK are probably going to have more and more work in the years ahead. Traditional retail on the High Street may be enduring a rough patch, but online shopping has great potential. SEO services will almost certainly have plenty of opportunities going forward.
At Submitshop, we invariably keep a close eye on relevant research. The search sector is in continuous motion and it pays to keep up. However, it is important to think about research in a critical way. Not all research is done to the same standards.
There is perhaps a suspicion that they might have used too small a sample to be 100 per cent sure of the reliability of what some users allegedly told them. 65 per cent of those surveyed said they would forgo the consumption of alcohol in order to maintain a broadband connection, a bold statement that shows the importance of being connected online to the majority of people today.
In any survey, people might not think about questions with the care that they should. In some polling in the past, individuals have agreed with contradictory statements. This is why it is imperative to do more research and to keep cross checking data with information from other sources. Online marketing is here to stay, but whether many users would become teetotal to keep broadband is a hypothetical question.