SEO, also referred to as Search Engine Optimization, is an online marketing and adverting technique that aims to increase the quality and quantity of your website traffic, hence also improving your ranking. There are three types of SEO, namely on-page SEO, off-page SEO, and technical SEO. Let’s look at their definitions below:
- On-page SEO – this refers to all actions that can be taken directly within the website to improve its position in the search rankings. Some of these actions include content creation, improving the meta description, and title tags.
- Off-page SEO – off-page optimization refers to all the strategies taken outside of the actual website to help strengthen the influence and relationship between your website and other websites. This enables your website to be reliable and reputable.
- Technical SEO – this relates to the non-content basics of your website, which improves your website’s backend structure and foundation. This optimization also improves the readability of the site and so makes it user-friendly.
To ensure that your website attracts the traffic you want, which will improve its ranking, here are some of the technical SEO issues you need to watch out for.
They say, “time is money,” if your website isn’t loading fast enough, then you are probably losing a lot of traffic, which downgrades your ranking. Web developers recommend techniques such as utilizing browser caching, optimizing images and enabling compression to increase the speed of your site.
Crumbled Internal Links
Broken/crumbled internal links are inevitable. However, too many will cause issues. This means that if your traffic keeps seeing 404 error codes, then there are higher chances they will run away from the site.
Having several pages on your site with replica content will make the site dull. Moreover, duplicate content shows a lack of creativity on your site, which makes it harder for search engines to rank it.
Broken External Links
External links are the connection between your website and new traffic or visitors. If your site has many broken external links, you are encouraged to conduct a backlink audit, which can be tedious but is definitely worth it.
But don’t worry, you can get in touch with https://seoanalytics.pro/, who can help you carry out that backlink audit. Besides that, they can also help you fully optimize your website for better conversions.
Lack of Meta Descriptions
Meta descriptions are snippets of about 155 characters which summarize a page’s content. Furthermore, meta descriptions are essential, as they influence traffic and click-through rate. When a website lacks this snippet of information, it may discourage visitors and regular users from entering or staying on your site.
Links are useful for your website. Nonetheless, excess links are disastrous and make the page look junky and low quality. Ensure that all connections are relevant and helpful to users.
Title Tag Problems
Title tags are meant to assist users and help the search engine to understand what the website is all about. Title tag problems such as replica tags, too long or too short tags will all negatively impact your ranking and traffic rate.
This refers to pictures/images that don’t show up or pictures that can’t be seen clearly on your website. When a change is made on your website, then you are more likely to experience this issue. Nonetheless, web nerds have developed software that can locate and fix these broken images.