So you’ve finally compiled a long list of email subscribers and are feeling confident your email marketing campaign is going to succeed. You hit the send button on your carefully crafted newsletter and wait. But instead of hearing back from your customers you begin to get one email bounce notification after another, indicating that your emails are getting rejected by the receiving server.
Without a email verification software to help you sort the good emails from the bad, all your hard will be going to waste. Not all email verifiers are created equally though, and the free ones you might find online often lack the necessary tools to make a real difference in your bounce rate. Read on to view our tips before using an email verifier.
Do I Need an Email Verifier?
Without any way to clean up your email list not only will you be wasting your effort on fake emails, you may even be opening yourself to some negative consequences down the line. That’s why you should always look for a premium verifier that will really work for you.
Essential Features of a Good Email Verifier
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Check for Bad Emails
Good email verification software will first and foremost clean up your email list of any invalid email addresses, one of the biggest problems with email lists. These fake emails are your number one enemy when trying to bring down your bounce rate.
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Identify Disposable Emails
Almost as bad as an invalid email address, a disposable email is usually only used once, if that, and then discarded. Having these addresses cluttering up your email list adds no value to your marketing campaign and can lead to a higher bounce rate once these email expire.
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Detect Spam Traps
Any good email verification service such as Email Verification API needs to be able to detect and remove spam traps, which are emails created by Internet Service Providers intended to identify spammers. Emailing one of these spam traps is a sure-fire way to get blacklisted as a spammer yourself, so removing them is a crucial part of maintaining healthy email lists.
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Remove Repeating Email Complainers
Some people really just don’t like getting emailed. These are the kinds of people that will mark any promotional email as spam to remove it from their inbox, even when they actually signed up for a mailing list. Getting repeatedly marked as a spammer will affect your sender reputation. This score determines if your email are headed for the inbox or sent straight into the spam folder. By removing known complainers from your list, an emai verifier ensures that your emails get good visibility.
While there are some free email verification options available, they are usually limited by how much they can do. If you’re serious about your emails actually reaching your potential customers, its best to sign up for a reputable email verification service. Now that you’ve read our list of tips before using an email verifier you’ll be better equipped to choose the option that will best suit your needs.